Go Beyond Facebook for Social Media Real Estate Marketing

Go Beyond Facebook for Social Media Real Estate Marketing

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You’re probably using Facebook and Twitter for your real estate business, but have you ventured into newer, trendier social media platforms to turn your properties faster? Snapchat, Instagram, Facebook Live; they’re not just for sharing your life’s moments. These social platforms each have unique abilities to connect with a variety of audiences and share they’re next home-sweet-home.


Instagram is a great way to share every photo of your listing: details, rooms, and the entire home! As you market your properties on Instagram, you have the ability to create a distinct Instagram brand and voice. Here are a few things to keep in mind as you frame your shots:

  • Keep it light and bright! Bring in as much natural light as possible to fill your photos with.
  • Keep the conversation going! The same hashtags you’re using to market your brand on Facebook and Twitter can work on Instagram, too. This is a great way for potential buyers and renters to easily look at your entire portfolio.
  • Link it up! Use a link shortener directly in the caption to link back to direct properties.
  • Use your videos, too! You can share videos of your properties on Instagram, too! Just remember to keep them short and sweet.


You’re the broadcaster running the show with Snapchat. Snapchat is a great way to give customers an in-depth tour of your properties. Create a Snapchat Story will give viewers the ability to tap through your videos and photos an unlimited amount of time in a 24 hour period.

  • Create home tours for anyone who couldn’t make it to an open house!
  • Share you Snapchat user information on Facebook and Twitter to grow your follower base.
  • Mix videos with photos for a unique experience.

Facebook Live:

            You probably already have a great following on Facebook, so now it’s time to expand into Facebook’s newest feature: Facebook Live. With Facebook Live you can livestream any type of video: a property tour, a question and answer session about buying homes, or do a quick DIY for any home project!

  • Announce with your Facebook Fans when you will broadcast.
  • As your fans interact with you by leaving comments, answer back in your live broadcast!

With little to no investment, these social media platforms can help you interact with potential customers and grow your business!

  • A. Plunkett

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