You’re probably using Facebook and Twitter for your real estate business, but have you ventured into newer, trendier social media platforms to turn your properties faster? Snapchat, Instagram, Facebook Live; they’re not just for sharing your life’s moments. These social platforms each have unique abilities to connect with a variety of audiences and share they’re next home-sweet-home.
Instagram is a great way to share every photo of your listing: details, rooms, and the entire home! As you market your properties on Instagram, you have the ability to create a distinct Instagram brand and voice. Here are a few things to keep in mind as you frame your shots:
You’re the broadcaster running the show with Snapchat. Snapchat is a great way to give customers an in-depth tour of your properties. Create a Snapchat Story will give viewers the ability to tap through your videos and photos an unlimited amount of time in a 24 hour period.
You probably already have a great following on Facebook, so now it’s time to expand into Facebook’s newest feature: Facebook Live. With Facebook Live you can livestream any type of video: a property tour, a question and answer session about buying homes, or do a quick DIY for any home project!
With little to no investment, these social media platforms can help you interact with potential customers and grow your business!